Marketing Archives - On Point Support

08 Dec 2021

Isn’t it important to focus on your business visibility?

Marketing

We currently have a unique opportunity to be more social and increase business visibility in different ways. Globally, we are facing unprecedented times. More locally, we are experiencing a time of great change in personal and business lives with an easing of COVID restrictions in Greater Sydney. As we emerge…

11 Nov 2021

5 top Customer Relationship Management tips adding value to your business overall

Business operations, Customer Experience, Marketing, Productivity, Sales

Customer Relationship Management is essential for all businesses. But what are businesses doing to manage this? What is Customer Relationship Management (CRM)? CRM may be something that you are already doing in your business to a more significant extent than you realise. Customer Relationship Management or ‘CRM’ is the process…

30 Sep 2021

How to best handle those sensitive interviews for client testimonials

Marketing

Client testimonials are valuable at any stage of business. As an example, would you like to start or continue to obtain client testimonials as part of your marketing? Or gain client feedback for more current testimonials? Then there are several factors to consider before conducting those important interviews. How to…

26 Mar 2021

How customer feedback can be one important way for businesses to thrive

Customer Experience, Customer Feedback, Market Research, Marketing

Customer feedback can not only mean increased revenue for your business, but also helps maintain your brand and your reputation. Your customers are your biggest assets. I believe customer feedback is the coiled spring that catapults your company forward. It will continually adjust your trajectory while keeping you on target.…

26 May 2020

Is it time to improve your business email communication?

Business email communication, Business operations, Marketing

Business email communication can be highly effective. And since COVID-19 measures, many of us are relying on emails more for business at this time. But first, decide if business email is the most appropriate communication medium for your audience and objective. Set out here are some tips and reminders on email elements, preparing and replying…

25 Apr 2020

7 super ways to focus in uncertain times for business results

Administration, Business operations, Marketing

Whilst experiencing uncertain times, as a business owner, you may need to drum up motivation and focus to work more ‘on the business’. Uncertain times could represent an opportunity for you to spend time setting strategies or catching up on those ‘tasks’ you haven’t got around to. You may look…